In time, it will be seen on state documents, military uniforms, passports and post boxes throughout the UK and the 14 realms where he is head of state. King Charles III’s reign is represented by an image of the Tudor Crown, which appears in the king’s royal cypher, coat of arms and the invitations for the coronation. The reign of late Queen Elizabeth II was represented by a stylised image of St Edward’s Crown.
The title of the Netflix drama “The Crown” has made this association clear even to international audiences unfamiliar with British constitutional principles. In the UK the crown encompasses both the monarch and the government, namely King Charles III and His Majesty’s government. In the western monarchical tradition, the British monarchy is an exception, with kings and queens undergoing a crowning ceremony.
Though images of crowns are often used in royal branding, it is rare for monarchs these days to actually wear crowns. And as the coronation of King Charles III reminds us, the crown is also a superlative brand. As a symbol, crowns are associated with majesty, authority and sovereignty. As a fashion statement or piece of art, crowns are distinguished by their beauty, containing rare jewels, precious metals and velvet in deep, rich colours.
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